Imagine a skincare product with high-end ingredients, innovative delivery, unique formulation, affordable price tag and…it actually works. Sound too good to be true?
That’s what we used to think – until we discovered Korean cosmetics. Where almost every product is a hero and skincare is a pleasurable experience, not a chore. Forget about beauty fads and gimmicks, we’re talking about the holy grail of skincare – effective, enjoyable and affordable products. No wonder beauty pioneers across the globe have been raving about K-beauty for years.
But, what makes these products so good? Any why are the Korean (and Japanese) beauty industries so much more advanced than their Western counterparts?
If you’re a K-beauty newbie, we suggest you do your skin a favour and read on…
Heritage and tradition
Young Korean women are taught how important skincare is from a very young age – it’s part and parcel of the unique heritage and tradition of the region. This is an area where the natural look is coveted – everyone wants to look fresh, dewy and radiant with an emphasis on ‘less is more’.
In Korea, women believe that healthy, radiant skin is the best measure of beauty, which is why they diligently care for their skin, rather than loading it with harsh chemicals and succumbing to strange fads that aren’t guaranteed to have any effect. They often spend more money on skincare, rather than expensive make-up or coverage, and – most importantly – they take both pride and pleasure in their skincare regimes.
Quality and innovation
Of course, this all means that the clientele in Korea is much more discerning – they know how to spot a hero product from a mere pretender! As a result, manufacturers have needed to step up to the plate. Korean skincare is now thought to be among the most sophisticated in the world – many of the most popular brands are thought leaders in the realm of skincare and cosmetics, and Western brands are rushing to emulate them.
BB and CC creams were mainstream in Korea long before they ever hit Western shores, and cushion compacts, which also originate from the East, are seeing a surge in popularity in the UK and the US.
Ingredients obviously play a crucial role, and when it comes to Korean beauty products, only the very best will do. Every moisturiser, serum, cream or lotion is loaded with ‘hero’ ingredients that are often one-of-a-kind. Manufacturers place a lot of emphasis on research and development, which is how they consistently come up with innovative formulations.
Interestingly, the superior quality of these skincare items doesn’t actually send the prices rocketing – they’re often much more affordable than their Western counterparts.
The bottom line
The Korean cosmetic industry is booming – and with good reason. With such keen interest in skincare across the region, it’s clear that manufacturers and skincare experts are a step ahead of the rest of the world.
It’s important to note that the success of these products isn’t limited to those with Asian skin. There are countless experiments online where western beauty influencers have tried and tested these products and the results have been staggering. If you haven’t got your hands on the latest Korean skincare products yet – what are you waiting for?